Could It Be That Your Web Speed Is Harming Your Sales
You must have put in a good deal of resources and time in the website design. Your landing page must be really well set. Your choice of keywords and all that go with infographics are probably the best. Your business website may have been pretty well done. However you may still be facing one or two challenges in so far as conversions and sales go. Sales conversions from your site are not just happening as you’d wished them to.
Avoid the panic and the unwanted consequences of such a panicky mode and simply do a check on the speed of your website. Check into how fast your site responds and runs. If you notice that your site is slow in running and responding, then this is surely a pointer to a problem on your site. Though a problem it is, the flipside is that it can be fixed.
You may be wondering what the fuss is all about the response speed of a site. With the need to access to information, comes the need for speed and that makes slow speed a disadvantage. That millisecond advantage is quite valuable. Therefore, losing on that advantage will really cost you a great deal. Let us highlight some of the basic reasons that make a slow site the creeping killer to your sales conversions from your website.
Verily consider what your first impression will be. It is quite natural for a business keen on adding on to its clients and prospects to mind the first impression it often creates. The first impression must without doubt be positive. Never be misled to think that your first impression is created on the landing page. Mind that as one seeks access to your landing page, they basically spend a resource in time. Try and make this time as short as possible. If your site’s load time is fast, then you are on track to making your clients and prospects quite satisfied. They are surely going to be impressed positively by the fast load time. Your business will be seen as professional, efficient and reliable. A site which is slow will give an exactly opposite picture of you and your business. This therefore means that however good your website is in terms of other designing, the slow speed will negate all the expected benefits to it. A number of people will form an opinion and decide to have dealings or not with you, simply on the basis of your website loading speed.
What customers want is the other factor making speed a core determinant to your site’s efficiency. The present environment views speed as a necessity and not a luxury.